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The SMENA Story

Made using sustainable practices and the highest quality limited edition leathers, SMENA pieces are handmade in Melbourne, Australia. One-off designs, limited edition fashion accessories and wearable art are created alongside exclusive collections featuring small runs of bags, clutches, earrings, homewares and leather clothing.

‘SMENA, the feminine word for change in Macedonian, was brought to life after a visit to my parent’s homeland, where I acquired a deeper understanding of my heritage. From that moment, I was inspired and motivated to work hard to create a platform that would allow me to express who I am and my passion, sharing it with the world through design. SMENA was born.

The label launched with one-off pieces created as wearable art, and continued to grow with a number of collections developed and sold through boutiques across Australia. 

Over the years, I have witnessed many changes in the industry, including off-shore production exploding with many designers taking their production outside of Australia and choosing mass ‘fast fashion’ over meaning. Despite this, the development of SMENA continued and the high-end nature and Melbourne-based manufacturing processes remained unchanged. I am proud to share that SMENA products continue to be made by hand in the same space it was, and always has been, all those years ago – in a small workshop in Melbourne.

Functionality, endurance, superiority and sustainability are important elements in my work. All is considered, starting from the materials selected for each design and the processes followed, to the waste (or lack of) as a result of production – what would normally be considered as an off cut and waste, is turned into its own piece. 


After working with leather for 20 years, SMENA is excited to continue this journey with sustainable practices. To fulfil this desire to explore new materials, not only to expand our offering but to adopt a more holistic view of the responsibility of production and consumption and work towards a ‘total ethics fashion system’ – for humans, for our fellow animals and most importantly to me, for our planet.

I am excited to continue this journey and create truly unique pieces for you.

Zero waste. Conscious. Timeless.

Made with experience. Made with love. Made with leather. Made in Melbourne. SMENA.

Love Jaki.
SMENA founder and designer.